babbel uncensored
in-house campaign for 2022’s april fool’s day. focused on paid social, organic social and crm.
our creative team wanted to do something different for april fool’s and after going through many ideas, we decided to focus on a new (fake) version of our app called babbel uncensored. the idea was not so much to fool people but to just try to generate buzz for this video and a genuine laugh from the viewer and hopefully convert those viewers into costumers.
i wrote the script for this video, co-directed the shoot remotely and also produced all graphics in post-production.
production team
ruben vilas / creative development, creative direction, script, video direction, motion graphics, sound design
diana tur / co-video direction, edit, color correction
aileen calderon / creative direction (supervisor)
